We Are Twinset is a fashion & lifestyle blog founded by Sarah Ellis & Philippa Bloom, two stylists, working in London’s fast-paced fashion industry. The blog is a carefully curated insight into the lives, loves & daily looks from two Fashion Editors with over twenty years combined experience in both a national magazine and national TV. At Addis software customized their site to go inline with their new brand “WAT THE BRAND” and currently maintaining the site. The fashion influencers have over 300, 000 followers and customers.