Wat the brand

Based in London, WAT THE BRAND takes design cues from co-founders Sarah Ellis and Philippa Ross who have a collective twenty years of experience working in fashion, styling and brand building. Together with Nicky Green, an expert in retail with experience in fashion spanning 15 years, they came together and in 2021 founded, WAT THE BRAND. We at Addis software setted up a shopify store for their brand, customized part of the Shopify Liquid code to match the brand’s need and still maintaining their store. The fashion influencers have over 300, 000 followers and customers.